Q: Why should I stock sunglasses and readers?
A: Eyewear products are a necessity in the Australian climate so most people need them! However they are also a fashion item and an impulse purchase. Because styles change so much these days and the fact that eyewear is easily lost and damaged, you can be assured of the frequency of transactions and continued demand. With gross margins range from 130 to 260 %, Jm eyewear will be one of the most profitable product categories to have on your shop floor.
Q: How do I achieve outstanding sales results from eyewear display stand?
A: It's simple. Our recommended steps are
1. Have a range which is tailored to suit your customer profile.
2. Place your display stand at a well exposed and high traffic location.
3. Ensure your stand is full at all times.
4. Ensure your stand has attractive and powerful Point of Sale (POS) material.
5. Ensure your retail price points are displayed prominently.
6. Make a special offer to attract customers to buy immediately or to buy more than one pair.
Q: How do I know what the best range for my store is?
A: Before placing your first order, JM representative will survey your shop to understand your area demographics, store market position and your target customers. We will then use the results to design the most suitable range for your store.
Q: Do you supply display stands?
A: Yes, we have an extensive range of counter and floor stands with powerful POS material to drive sales. We see ourselves as providing a business solution as opposed to just products so these stands can be supplied to you at no cost on a loan agreement as part of our commitment ensure you get the most out of our products!
Q: What is the best back up stock level I should keet to maximise sales?
A: In order to maximize sales we suggest you ensure a broad variety of best sellers and latest styles are kept on your stand at all times.
According to our experience, a full stand always attracts more sales. The standard ordering cycle for glasses is about 6-8 weeks, at the end of which our representative will come to visit your store, service stand and recommend top up stock. We suggest that each time you order sufficient quantity and variety of back up stock to keep your stand full during this period. Generally your back up quantity is the quantity you have sold in last 6-8 weeks.
Q: Do you offer consignment?
A: Yes, we do. To qualify for consignment, you must ensure that you sell at least 30 pieces a month. The benefit of consignment is that it allows you to reduce your risk and "try before you buy".
Q: Do you rotate stock?
A: Yes. Fore our standard price ranges we will work with you to exchange slow moving lines for quick sellers at the end of the season. We do not rotate stock on the discount price ranges.
Q: What shall I do if I can't sell my stock?
A: We would link to work with you on improving sales. We'll analyse the reasons of not selling and suggest solutions to improve. For example:
1. Moving the eyewear stand to a more prominent or high traffic area
2. Introducing powerful and attractive POS material to assist sell through
3. Replacing slow moving line for fast moving lines
Q: Selling eyewear is great, but I don't want the hassle!
A: Let us look affer the entire category. JM eyewear representative or agent will service your store every 6 to 8 weeks and do the following for you:
1. Survey and analyse your store to design a total sales solution.
2. Select a customized range of products to maximize sales and profits.
3. Supply you with an attractive stand and POS material.
4. Ensure your products are kept up to date with frequent stocktaking and re-merchandizing.
5. Work with you to simplify there ordering process.
6. Replace any faulty units.
7. On going monitoring and evaluation of sales results to adjust the product range and marketing strategies to increase sales.